Art Direction Web Design
How do you design an appealing website for a very technical medical apparatus manufacturer? That was the challenge presented to London based digital agency marketing, Three Whisky. Working closely with Art Director Tim Bax we presented 3 options for the visual look and feel.
The client chose an illustrative direction that they felt could represent their products and services in a creative way. We brief an artist to create simple vector versions of their products as well as illustrative scenes to bring the website to life. These illustrations were incorporated into the UI design.