Founded by Sam Fenton-Elstone and Mark Raymond in 2018, Anything is Possible is a full service Media, Creative and Technology agency. The early visual identity of Anything is Possible was optimistic and inspiring, yet professional and authoritative. The logo comprised of a letterform “aip” that could stand alone or be combined with “.media” to create a workmark.

This served the agency well in its initial start-up phase, however due to its rapid growth we felt the brand needed to evolve with the business. In late 2021 we took the decision to move the focus of the brand to it’s founding ethos of “Anything is Possible”. We changed the logo to a simple but distinctive wordmark that was poised with energy.

To accompany our logo we created a mascot to embody our brand spirit and belief. This was a young, leaping mountain goat. She summed up the courageousness, freshness, boundless energy and faith in believing that you don’t get to where you want to be by staying in the same place.

As part of the re-brand the website need a complete overhaul. Working closely with key stake holders and the SEO director we crated a site that embodied the new identity while adhering to best practices. I have brand has been applied to a range of stuff including presentations, business cards, neon signs, social ads and beer cans.