Fine Wine Merchant and Trading Platform Bordeaux Index appointed Anything is Possible as there lead Creative and Media partner. Their brief was to rebuild the brand from the ground up.

As lead designer I worked closely with their head of marketing and senior stakeholders to create a new identity that sought to re-establish a character that was classic but full with contemporary possibility. The logo took inspiration from the humble corkscrew, using its twisting form to craft a ‘B’ letterform logo.

To accompany this we produced a comprehensive set of brand guidelines. Once we had a new direction for the brand we set to redesigning their website. Using their extensive customer knowledge and in collaboration with their in-house product team I mapped out the new website, creating wireframes from an updated IA, always centred around the user and their needs.

From here I applied the new visual look and feel to create a new UI. In just a few months we launched a new logo and website simultaneously with an on- and offline campaign that had complete coherence and clarity - across digital display, premium press and TV.