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Working in partnership with aip.media, the brief from telematics car insurance provider WiseDriving was to build brand awareness and increase the amount of direct sales. In an industry dominated by huge price comparison sites with weekly budgets bigger than their yearly budget, this was going to be a David vs Goliath battle.
Taking data directly from WiseDriving’s customer database aip created a highly targeted social media campaign that used mobile devices to connect to their audience of young and new drivers.
As part of this campaign we created bespoke visual assets that would work across Facebook, Instagram, Snapchat and Instagram.
The result was an award winning campaign that increased brand demand by 61%, direct traffic by 67% and increased quotes by 22%.